Dealer Information





2024 Dealer Interactive Floor Plan – RESERVE YOUR SPACES HERE!!

Why is this show so big and exciting?

This event is supported by a $150,000 advertising budget which is far more than other gem shows, and is surpassed only by our own Denver Show. Starting in April 2024 our show will be featured on 31 billboards throughout NJ, Staten Island, Brooklyn and Queens. More than 15 million people live within one hour of the show, making this a very lucrative market.

Why is the booth fee so expensive?

Essentially, it is necessary to cover the enormous advertising budget that attracts the large number of customers. Unlike in Tucson, in this part of the USA there are thousands of other entertainment options, and so we actively compete against concert venues, NYC theater, night clubs, trade shows, cinema, sports events, and more. Certainly the dollar amount of the booth fee is higher than most shows. But if you compare our “cost per customer” to other shows, then our booth fee is among the lowest in the USA. How? Simply divide our $1,350 booth fee by the 17,000 visitor count to get a fair way to make comparisons between shows. How does our 8 cents a visitor stack up against the other shows on your circuit? A typical local gem show with a small advertising budget may charge a $400 booth fee and attract perhaps 700 customers. That’s 57 cents a customer, which is 7x higher than our rate. Look at it another way: you’d have to devote 23 weekends to such shows, and pay 6x more in booth fees (23 weekends x $400 = $9,200) to get the same number of customers that you’ll have at the 5-day NJ Show. If you value your time and have a desirable product offering, then you cannot afford to skip this show.

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OK, I’m convinced. But what do I get for my money?

You can get a 10′ x 10′ premium corner booth bordered by elegant 8′ high back drape, a padded chair, professionally printed company name sign, 1000 watts of electricity, and three tables for as low as $1,350. You may configure your booth(s) any way that you wish, with or without tables. For example, if you use your own 5-tier 2’x4′ shelving, then you can create 120 linear feet (240 sq. feet) of display space in a single 10 x 10 booth.

Exhibitors may select their booth location when they apply, which becomes final upon receipt of their 50% deposit.

Review the 2024 Dealer Application (or the 2024 Wholesale Application for those wanting to sell in the Wholesale Only area) – but all reservations must be made through the interactive online floor plan below. It’s quick and easy to find and reserve the location you want in real time!

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2024 FLOOR PLAN:

Click on the map below to review the 2024 layout with availability.
You can locate other vendors, reserve your booth location, and pay your deposit all from our new interactive map.

Map 2024 NJ Floor Plan with current availability

SET-UP DAYS & HOURS:

Tuesday, May 14 from 8 am to 11 pm
Wednesday, May 15 from 8 am to 11 am (the show opens at noon)

Vehicles can be driven into the building to unload only on Tuesday until 11am. Be sure to bring your own hand-truck, pallet-jack or dolly because these are not provided by the venue. Porter service is available for $100 each for forklifted pallets and $75 each for hand pulled pallets.

When you arrive please come to the Show Office where you’ll check in and be given an ID badge.

If you unload your own vehicle, there is no cost if you use your own pallet jack, dolly, or hand-truck. But if you need the use of a forklift then the venue will charge you for this service.

Tear down and load-out begins at 6pm on Sunday and ends 5 hours later at 11pm. It restarts the next day (Monday) at 8am and ends at noon.


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SHOW DAYS & HOURS:

Customers: Wednesday thru Friday 12 pm to 8 pm, Saturday 10 am to 7 pm, Sunday 10 am to 6 pm
NOTE: Both ballrooms and the Wholesale area OPEN ONE HOUR EARLIER each day of the show

Dealers: Wednesday 8 am to 8:30 pm, Thursday & Friday 11 am to 8:30 pm, Saturday 9 am to 7:30 pm, Sunday 9 am to 11 pm.
NOTE: Both ballrooms and the Wholesale area OPEN ONE HOUR EARLIER TO THOSE DEALERS each day of the show


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SHIPPING TO THE NJ EXPO CENTER:

Use the common carrier of your choice. You will ship directly to the venue. They will receive, weigh, and deliver to your booth. Also included in the price is removal of empty pallets / crates from your booth for storage during the show, delivery back to your booth for pack-up, and loading onto your freight carrier’s truck. No need to wait around on Monday after the show to load your pallets. They’ll do it for you for one all-inclusive price!

FORMS FOR SHIPMENTS CAN BE FOUND IN OUR EXHIBITOR SERVICES MANUAL.

On-site shipments can arrive Monday, May 13 or Tuesday, May 14 between the hours of 9 am – 4 pm.
They will be billed at the following rates:

Pallet = $200
Box = $75
Small Package (max weight – 30lb) = $50


USE THIS ADDRESS FORMAT ON ALL SHIPMENTS:

NJ Mineral, Fossil, Gem & Jewelry Show
DEALER: (your business name)
BOOTH # _____
CONTACT: (your name), CELL: (your mobile number)
c/o Barton Expo Services
New Jersey Convention Center
97 Sunfield Avenue Edison,
NJ 08837

Prices subject to change.


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LIGHTING RENTALS:

If you would like to order additional lighting for your booth, Hart Events can provide! Here is their 2023 Lighting Order Form.

Hart Events
724-633-SHOW (7469)
Sales@TheBest.Show


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SHOWCASE RENTALS:

You may rent showcases from any company that you wish. However, we use Atlantic Showcases because they have the best prices. Here is their 2024 Order Form. ORDER BY MAY 5th! Please direct questions and submit payment directly to them. Showcases ordered from Atlantic Showcase will be delivered and positioned in your booth before your arrival.

Bill Reed
Atlantic Showcases
(732) 922-8958 office
(848) 333-7984 cell
www.atlanticshowcases.com
Bill@AtlanticShowcases.com


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SALES TAX & NJ REGISTRATION:

Business Registration Certificate is required to do business in New Jersey, whether retail or wholesale. 2023 New Jersey sales tax is 6.625% and must be collected on all retail transactions.

To obtain the certificate, please visit the registration page and complete the instructions based on your business circumstance. Most vendors qualify as ‘Remote Sellers’ but please confirm your individual situation by reviewing the Remote Sellers FAQ.

For more information on this process or with assistance completing the form, see NJ’s Registration Site, or contact a live agent at 609-292-9292.

You’ll be asked for this info:

Venue location: 97 Sunfield Ave, Edison NJ, 08837
NAICS code = Lookup Tool
NJ Business Code = 5508 Annual Shows
County / Municipality Code = 12 05
County = Middlesex


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SECURITY:

Five uniformed / unarmed guards will be present during load-in hours, show hours, and load-out hours. At least one will remain on-site overnight beginning Tuesday (the day before the show starts).

Cameras monitor and record activity at the exit doors.

Despite these measures, losses are inevitable, especially to shoplifting. So be sure to take appropriate measures to secure your inventory such as using glass showcases, an internet-connected camera system, RFID tags, hiring a helper, not leaving your booth unattended, etc. Like all shows, neither the promoter nor the venue is responsible for any loss, theft or damage.


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ELECTRICITY:

1,000 watts included with each booth.


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HOTELS:

Our recommended hotel is the Hilton Garden Inn Edison / Raritan Center at 50 Raritan Center Parkway, Edison, NJ is $139 / night including free wi-fi and free parking (but not free breakfast). Book at the Hilton Garden Inn to get the special rate which is at least $50 / night less than the published rate. That rate is good starting the night of Monday, May 13 through check-out on Monday, 20. The hotel is 5 minutes / 1.8 miles from the show and features made-to-order breakfast, a bar and a decent restaurant on premises, a popular delicatessen next door, and 200+ restaurants within a 14 minute drive. Use the above link or call the hotel directly at 732-225-0900 and reserve under the GEMSHO room block.


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WHOLESALE TRANSACTIONS:

Wholesale buyers with a business license are exempt from sales tax, but it is the responsibility of the seller to collect one of the following and retain for four years:

If the wholesaler buyer is a NJ Business then one of the following:

1. “New Jersey Resale Certificate” (Form ST-3) which the buyer can quickly fill out and present to the seller
2. “Streamlined Sales and Use Tax Certificate of Exemption” (Form ST-SST) which is a multi-page form that takes longer to fill out

If the wholesaler buyer is a business from outside NJ then one of the following:

1. Purchaser’s out-of-state resale certificate (a photocopy)
2. “New Jersey Resale Certificate for Non‑Resident Sellers” (Form ST-3NR) which the buyer can quickly fill out and present to the seller
3. “Uniform Sales & Use Tax Certificate – Multijurisdiction
4. “Streamlined Sales and Use Tax Certificate of Exemption” (Form ST-SST) which is a multi-page form that takes longer to fill out


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SHIPPING TO THE USA:

There is no import tax or duty charged on minerals and fossils shipped to the to the USA. Be sure to use Harmonized Tariff Schedule (HTS) code number “9705.00.0090”. This code corresponds to “Collections and Collector’s Pieces of Mineralogical or Palaeontological Interest”.

No taxes are due upon importation of minerals, fossils, gems, jewelry and similar items into the USA. Further, there are no duties on minerals and fossils shipped into the USA. Be sure to have a detailed inventory list and use Harmonized Tariff Schedule (HTS) code number 9705.00.0090. This code corresponds to “Collections and Collectors’ Pieces of Mineralogical or Paleontological Interest”.

Most gems, jewelry, semi-precious / precious stones, and precious metals are also exempt from import duties. However there are many exceptions in which the duty is 10% or more. To learn which specific items are subject to duty, please visit the official United States International Trade Commission website and use the Search function.

If only a few items are subject to duty and the amount is low, it is usually fastest / cheapest to pay the duty. However, in cases where the duty would be high, then the exhibitor can acquire an ATA Carnet at a cost of about $300 (+ surety bond at a cost of 1% of the merchandise value). The ATA Carnet is an international customs document that allows the holder to temporarily (up to one year) import goods without payment of normally applicable duties and taxes, including value-added taxes in more than 71 countries. The ATA Carnet eliminates the need to purchase temporary import bonds. So long as the goods are re-exported within the allotted time frame, no duties or taxes are due. Failure to re-export all goods listed on the ATA Carnet results in the need to pay the applicable duties (as would be the case for items that are sold). The acronym ATA is a combination of French and English phrases “Admission Temporaire/Temporary Admission.”

To learn about and obtain an ATA Carnet please visit the International Chamber of Commerce website.


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VENDOR CANCELLATION:

Vendor Cancellation: Unforeseen circumstances can arise that will prevent a Vendor from attending the show as planned. Therefore, release from contract is possible by emailed request, and refunds subject to the following schedule are available ONLY to Vendors who have submitted the 50% minimum deposit within 30 days of application:

Before 9/1/23: Full Refund
Before 10/10/23: 100% of amount paid less $100
Before 1/10/24: 75% of amount paid less $100
Before 2/15/24: 50% of amount paid less $100
2/15/24 or later: No Refund


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Still have a Question

If it is about the venue, services, or logistics please email Russell.

If you have a billing question or concern please email Missy.

If it is related to booth space please email Heather.